Expanding Our Work on Ads Fairness

Today, we are announcing an important settlement with the US Department of Housing and Urban Development (HUD) that will change the way we deliver housing ads to people residing in the US. Specifically, we are building into our ads system a method — referred to in the settlement as the “variance reduction system” — designed…

AWS IoT ExpressLink Now Generally Available – Quickly Develop Devices That Connect Securely to AWS Cloud

At AWS re:Invent 2021, we introduced AWS IoT ExpressLink, software for partner-manufactured connectivity modules that makes it easier and faster for original equipment manufacturers to connect any type of product to the cloud, such as industrial sensors, small and large home appliances, irrigation systems, and medical devices. Today we announce the general availability of AWS…

AWS Week in Review – June 20, 2022

This post is part of our Week in Review series. Check back each week for a quick roundup of interesting news and announcements from AWS! Last Week’s LaunchesIt’s been a quiet week on the AWS News Blog, however a glance at What’s New page shows the various service teams have been busy as usual. Here’s…

New – High Volume Outbound Communication with Amazon Connect Outbound Campaigns

The new high volume outbound communication capability in Amazon Connect which was announced at Enterprise Connect last year, is now generally available to all. It is named Amazon Connect outbound campaigns. If you haven’t heard about Amazon Connect, it is an easy-to-use cloud contact center service that helps companies of any size deliver superior customer…

The Marketer’s Dilemma: 4 critical questions every marketer should ask

We understand that for chief marketing officers (CMOs) everywhere, it feels like a precarious time to be a marketer. COVID-19 has upended supply chains and inflation spikes have accelerated a wave of digital transformation across all aspects of business. Additionally, culture is politically polarized, forcing brands to take a stand or risk alienating customers. Disruptions to customer engagement are adding…

Introducing the Meta Avatars Store

Earlier this year, we expanded our 3D Meta Avatars beyond VR, rolling them out to Facebook and Messenger—plus Instagram Stories and DMs. And today, we’re introducing the Meta Avatars Store, which will let you customize your avatar even further and be uniquely you. We know that many of you want to more fully represent yourselves…