Category: Google

In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world. That’s because travelers often come to Google to research and decide where they want to stay.As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light…

Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees…

2. Take an asset-first approach for bigger creative impactKeeping today’s consumer engaged across platforms requires creative finesse at scale—and a multi-asset approach for campaigns like social and video to enable more visual and authentic storytelling. Nearly half of consumers say they are more likely to purchase a new product or brand they see in a…

Does this scenario sound familiar? You spend hours shopping for the perfect gift, find a great deal and place the order. And as you wait for your package to arrive, you end up repeating the same steps: searching your inbox for the confirmation email, finding the tracking number and following a string of links to…

The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. So we’re sharing a few new features to help you easily…

Adapt to shifts in platform standards on iOS and AndroidUser expectations for privacy continue to grow, and updates such as last year’s rollout of the AppTrackingTransparency (ATT) framework on iOS have made measurement more complex. That’s why we’re supporting solutions that help advertisers navigate these changes, including the new version 4.0 updates to SKAdNetwork, Apple’s…

Whether you’re looking for clothes, electronics, beauty products or home goods on desktop, you’ll see a more visual feed of shopping results that includes products, brands, articles and videos from across the web. New dynamic filters will also help you refine your search to find something specific. So if you’re shopping for a new coffee…

Ad controls that put your privacy firstWe follow a set of core privacy principles that guide what information we do and don’t collect. We never sell your personal information to anyone, and we never use the content you store in apps like Gmail, Photos and Drive for ads purposes. And we never use sensitive information…

Today, we’re making it easier for people to shop what they love on YouTube. Advertisers can already use product feeds on YouTube, which turns ads into a virtual storefront. We’ve recently expanded product feeds to Shorts and found that, on average, Video action campaigns with product feeds saw an over 70% increase in conversions on…