Category: Google

Top Y2K trendsSearch interest for school supplies spikes every August in the U.S., and it’s driven by searches for the usual suspects: file folders, pencil cases, notebooks and three-ring binders. This year, trending product searches are leaning into the Y2K style.Back(pack) to the 2000sAs students head to the physical classroom, they’re ready to shop for…

Today’s consumers are always-on, where curiosity and inspiration can strike them anytime and anywhere. They’re also kicking off their holiday buying earlier than in previous years to find the best deals and avoid supply chain issues. As of June, 26% of shoppers in the US reported already having started their 2022 holiday shopping. The race…

Invertironline is an Argentinian fintech company that turned to video creation in Google Ads for its efficiency and flexibility. “We always thought about YouTube, but we didn’t want to enter in the design loop until video creation in Google Ads appeared,” says Ariel Peralta, acquisition marketing lead of the financial technology company. With the help…

Increase relevance with customized adsConsumers expect — and prefer — relevant ads: 80% of viewers say they are more open to advertising or branded content relevant to them. But delivering this experience in practice, and at any kind of scale, can be complex and cost prohibitive, especially for video ads. For this reason, many marketers…

Delivering better results with automation and insightsThe best way to unlock growth for your business is combining your data and marketing expertise with Google’s machine learning. This means building automated products that meet your objectives and are simple to use.Performance Max campaigns are a powerful tool for helping you meet consumers where they are across…

At YouTube, we’re committed to protecting our viewers, creators and advertisers. Last year, we became the first digital platform to receive content-level brand safety accreditation from the Media Rating Council (MRC). Today, the MRC has given us that accreditation again, making YouTube the only platform to hold this distinction. This is a testament to the…

Suspending triple the number of advertiser accountsAs we shared in our 2020 report, we’ve seen an increase in fraudulent activity during the pandemic. In 2021, we continued to see bad actors operate with more sophistication and at a greater scale, using a variety of tactics to evade our detection. This included creating thousands of accounts…

Style comfortablyHeading back to the office but not ready to dust off your work clothes? You’re not alone. In fact, “how to style sweatpants” and “work-appropriate leggings” have both been trending on Google.Search on Google Shopping and filter by style, like joggers or leggings, to find your own office-ready sweats. Pair that with “comfortable shoes…

Guide your campaigns with helpful insightsThe Insights page helps you understand decisions guided by automation and find levers to improve results in your campaigns. In the coming weeks, we’re rolling out consumer interest insights to all advertisers to help you uncover search themes that are delivering conversions. Two new types of insights are also arriving…

It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May 24 — starting with a keynote from 9:00 – 10:30 a.m. PT that will be livestreamed across the globe.After the keynote, you’ll be able to join…