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Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.
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Managing databases in self-managed environments such as on premises or Amazon Elastic Compute Cloud (Amazon EC2) requires customers to spend time and resources doing database administration tasks such as provisioning, scaling, patching, backups, and configuring for high availability. So, hundreds of thousands of AWS customers use Amazon Relational Database Service (Amazon RDS) because it automates…
In March 2020, we introduced Amazon Detective, a fully managed service that makes it easy to analyze, investigate, and quickly identify the root cause of potential security issues or suspicious activities. Amazon Detective continuously extracts temporal events such as login attempts, API calls, and network traffic from Amazon GuardDuty, AWS CloudTrail, and Amazon Virtual Private Cloud (Amazon VPC)…
With AWS Glue’s new visual interface, data teams can collaboratively build ETL pipelines, bridging the gap between analysts and engineers through an intuitive, shareable canvas. Source