Introducing New Automation Tools to Increase Sales and Drive Growth

Businesses are looking for ways to overcome economic uncertainty while navigating platform and privacy changes. Starting today, we’re bringing new tools to Meta Advantage to help every advertiser leverage the power of AI and automation — maximizing the performance of their ad spend. Following up on our announcement earlier this year, we’re now introducing Advantage+…

Meta’s Adversarial Threat Report, Second Quarter 2022

Today, we’re sharing our second quarterly adversarial threat report that provides insight into the risks we see worldwide and across multiple policy violations. The report marks nearly five years since we began publicly sharing our threat research and analysis into covert influence operations that we tackle under the Coordinated Inauthentic Behavior (CIB) policy. Since 2017,…

New Research on the Relationship Between Facebook Friendships and Economic Opportunity

In 2018, a team of researchers, led by economist Raj Chetty, approached Meta with a question: Can a person’s social network help lift them out of poverty? Chetty and his team at Harvard’s Opportunity Insights are known for their groundbreaking research on economic opportunity in the United States and how public policy can improve a…