In a career spanning over 40 years, John has dedicated himself to the education and empowerment of children and young people. After starting his professional life as a teacher and part-time football coach, he took over the management of Sir Bobby Charlton Soccer schools in the 1980s.
During this period, he not only developed his philosophy of football as a tool to engage with and help young people develop life skills, but he also forged a close personal friendship with Sir Bobby and Lady Norma Charlton that remains strong to this day.
After a tenure as Head of Manchester United Soccer Schools, John took on the role as CEO of Manchester United Foundation in 2008. During this time John has implemented a strategy of using football and the Manchester United brand to educate and inspire young people across Greater Manchester.