It was early November in Greenville, North Carolina, and drivers waited in a line that stretched for miles to pick up Thanksgiving turkeys — 10,000 free frozen birds to anyone who asked. Jimmy Donaldson — the widely popular YouTube video maker who goes by MrBeast — has built, alongside his fun viral stunts, an unusual charity playbook that leverages his fame and skills with the goal to end hunger. Donaldson — who has over 150 million subscribers on his combined YouTube channels — created the Beast Philanthropy channel last year at Thanksgiving and it donates 100% of its advertising revenue, brand deals and merchandise sales.
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YouTube star MrBeast rethinks old notions of philanthropy
