Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and more. And they increasingly want to know more about the ads they see. That’s why we’ve been innovating on features like “About this ad” to…
Category: Google
Magic in the making: The 4 pillars of great creative
1. Kantar, COVID-19 Barometer Global Report, Wave2, runs across 50 countries, n=9,815, fielded 27th-30th March 2020.2. Google internal data based on an aggregate study of median performance of campaign goals for Responsive display ads (CTR), Discovery ads (CTR, CVR), Video action campaigns (VTR) and Video discovery ads (VTR) across 78K assets for Media & Entertainment,…
Display campaigns made easy
Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign. We introduced Smart Display campaigns…
How retailers can stand out this holiday season
3. Connect with shoppers in the physical worldShoppers don’t just turn to Google for things they want to buy on the web; they also use Google to find what they need nearby. For example, searches for “open now near me” have grown globally by more than 200% year over year.4 In the U.S., searches for…
Think Retail on Air is Tuesday, August 31 at 10 a.m. PDT
It’s time to get ready for the holiday season! This year, we expect shoppers to continue using the digital-first services they learned during the pandemic, like curbside pickup and grocery delivery, in combination with in-store shopping trips. We see this across Google, where searches for “now near me” have grown globally by more than 100%…
New ways to find deals and shop on Google
Making it free for merchants to list dealsLast year, we made it free for merchants to sell on Google. Now, promotions and deals uploaded in the Merchant Center will be automatically surfaced to deal-seeking shoppers on the Shopping tab, regardless of whether businesses advertise on Google. Deals will also begin to appear on the main…
Tools and partnerships to help travel recover and thrive
Since we began piloting these tools last year, they’ve helped government tourism officials in places like Singapore and Indonesia answer critical questions as they make decisions about border reopenings. As part of our ongoing global expansion, we recently launched localized versions of Travel Insights with Google in countries across Asia and Europe, including Spain, Greece,…
In just a few clicks, GoDaddy merchants can show up across Google
Shoppers get the most choice when they can easily discover businesses and their unique products. And when those products get discovered, businesses can connect with more customers. We see it as a win-win, which is why we’re working hard to make commerce more open online. One way we’re doing this is by teaming up with…
New ways to grow your games business sustainably
We’re introducing new changes to Open Bidding that will give you more control and transparency on how you want to work with access to 200+ real-time bidders. Soon, you’ll be able to customize the policy setup for each bidder to adjust how they spend on your inventory. And we’re continuing to add more buyers such…
A new destination for creative and media collaboration
Mitchell Pok, Director, Creative Services & Technology at MightyHive and an early tester said, “The initial experience with Ads Creative Studio has been really promising; the potential for the platform to make creative production across teams and formats seamless and efficient is a game changer.”For brands, Ads Creative Studio allows you to consolidate and collaborate…