People are choosing to experience their favorite YouTube content on TV more and more because they are spending more time at home and want to enjoy a big screen viewing experience, or more importantly, they want to experience the content with others. In a recent custom Nielsen study commissioned by Google, we found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.4 

Over the last year, we’ve seen huge surges in viewership for content that people like to watch together including music, cooking shows and comedy or humor. Additionally, we’ve seen people transport themselves at home to faraway places with an increase in travel content watch time, and further their education in the living rooms with education-related videos.

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